Work Experience

Marketing Automation Specialist

Marketing Department – Hybrid Setting

Toronto, Ontario, Canada

Responsibilities

● Spearheaded the development and execution of cutting-edge marketing automation campaigns across platforms like Pardot and Salesforce, enhancing CRM efficiency and lead management.

● Executed targeted email campaigns, optimizing Lead MQL and SQL workflows to boost conversions and reduce junk leads through strategic content offerings.

● Crafted personalized customer journeys to ensure engaging interactions that drive conversions across various stages of the sales funnel.

● Collaborated with cross-functional teams to refine automated workflows, enhancing email campaigns, lead nurturing initiatives, and segmentation strategies.

● Managed and optimized marketing automation platforms, ensuring data accuracy and sustained system functionality for seamless operations.

● Engineered  automated lead scoring mechanisms, discerning high-value prospects for streamlined engagement by sales teams.

● Conducted  in-depth analysis of campaign performance and user behavior, driving continuous refinement of automation workflows to maximize efficiency.

● Deployed A/B testing methodologies for email campaigns and automation sequences, consistently elevating conversion rates and engagement metrics.

● Developed a lead scoring system, categorizing leads from Cold to Hot based on engagement metrics for a comprehensive view.

● Fostered synergies with content creators to align email content with automation strategies and campaign objectives effectively.

● Implemented lead magnet campaigns to attract high-quality prospects, increasing engagement through strategic content offerings.

● Optimized website automations and forms, improving user engagement and data collection with dynamic content integration.

● Managed comprehensive rebranding initiatives, aligning email campaigns with the new brand identity for successful relaunches.

● Leveraged advanced data analytics for strategic decision-making, enhancing customer satisfaction and aligning marketing efforts with sales goals.

● Provided training and support to team members, ensuring proficiency in marketing automation best practices across the board.

● Maintained vigilance on industry trends, recommending innovative automation tools or techniques to optimize marketing efforts.

● Upheld compliance with data protection regulations, safeguarding consumer trust and organizational integrity in all automated marketing endeavors.

Marketing Administrator

Constellation Dealerships (Perseus Group) – Hybrid Setting

Overseas and Markham, Ontario, Canada

(Moved from offshore office Contour Software (Subsidiary - CSI Software Canada) to Markham HQ in October 2022 & continued working for the same Canadian division, with added responsibilities)

Responsibilities

● Administered CRM Salesforce and Pardot for multiple business units (IDS, DIS, Goldcare, Ideal, C-Systems, and Charter), ensuring seamless integration, maintenance, and playing an integral role in executing marketing campaigns as part of the marketing team
● Designed and executed HTML and text email campaigns in Pardot for webinars, trade shows, and dealer visits

● Collaborated with the mergers & acquisitions team, conducting research to facilitate informed decision-making during strategic business consolidations

● Worked with initiative manager to research and implement solutions such as Target CRM, improving dealerships' lead tracking and management capabilities
● Created and oversaw reports and dashboards within Salesforce for in-depth data analysis across six business units
● Managed WordPress websites for various business units, actively contributing to content creation
● Utilized tools like Zoominfo, Apollo, Hunter, Lusha, and D&B Hoovers to enrich data and facilitate lead generation
● Utilized Sales Navigator, Google Analytics, Canva, & Semrush for diverse marketing tasks and strategic decision making

Marketing And Business Development Lead

Business Development Department – Hybrid Setting

Responsibilities

● Led a 4-member team in business development and marketing formulating marketing and business development strategy for the studio while also implementing email marketing automation and CRM tools
● Crafted new portfolio and landing pages as well as managed social media strategy

● Facilitated discussions in meetings with potential international clients, managing communication between the team (engineers and designers) and clients.
● Established and managed relationships, guiding leads through the pipeline to conversion 

Senior Business Development Manager

Business Development and Marketing Department – Hybrid Setting

Responsibilities

● Led a dynamic business development & marketing team of four members, crafting and executing marketing strategy

● Designed new portfolios and landing pages for both the Games and Apps divisions, demonstrating proactive initiative

● Implemented email marketing automation tools and CRM (Freshsales) for efficient campaign management and lead tracking 

International Business Developer

Antlere – Hybrid Setting

Responsibilities

● Successfully demonstrated CXM Antlere and skillfully managed accounts and client relationships
● Collaborated directly with the President and Vice President of the Antlere division at Abacus, overseeing marketing operations

● Organized meetings in North America, and facilitated president's and vice president's travel to establish significant professional relationships, particularly in the retail and healthcare (pharmaceutical) industries

● Initiated contact with C-Level executives from retail chains across North America, facilitating Antlere Global's Board of Advisers search
● Contributed in cross-border strategic planning to enhance client engagement, fostering a truly diverse and collaborative approach 

Business Development and Project Manager

Business Development Department – Hybrid Setting

Responsibilities

● Led business development, managed HR, invoicing, & operations, emphasizing technology integration for efficient project management
● Oversaw international client projects and seamlessly implemented CRM (FreshSales) to maintain sales pipelines
● Oversaw project teams of up to 10 members, ensuring effective communication and meeting client needs

● Managed communication between client & resources, as project manager to deliver the final app, "The Art of ABC," for client Bird Run Media (05/2017 - 05/2018)

● Acted as project manager for the delivery of character & weapon animations for Hell Let Loose, a multiplayer PC game set during World War II (01/2018 - 06/2018)